Digital Marketing
Course Curriculum
01. Introduction
-
Introduction of Digital Marketing
00:00
02. Social Media Marketing
-
Introduction of Social Media Marketing
00:00 -
Facebook ID creation
00:00 -
Facebook Page Creation
00:00 -
Facebook Group Creation
00:00 -
Facebook Environment Set Up for advertising
00:00 -
Facebook Ads Account Creation
00:00 -
Facebook Business Manager Creation
00:00 -
Facebook Pixel
00:00 -
Facebook Commerce Manager
00:00 -
Facebook Suit
00:00 -
Instagram Marketing
00:00 -
LinkedIn Marketing
00:00 -
Twitter Marketing
00:00
03. Content Marketing
-
Introduction
00:00 -
Awareness Driven Content
00:00 -
Lead Generation Content
00:00 -
Content That Sells
00:00 -
Content That Increase Loyalty
00:00
04. Copywriting
-
Core Concept of Copywriting
00:00 -
Effective Copywriting
00:00 -
What is your copy really sells?
00:00 -
Persuading your prospect
00:00 -
Anatomy of Sales Promotion
00:00 -
Copywriting Secret
00:00
05. Email Marketing
-
The Role of Email Marketing
00:00 -
Email Marketing Secret Calendar
00:00 -
Email Campaign Creation
00:00 -
Email Copywriting and Design
00:00 -
Optimizing Opens and Clicks
00:00 -
Tracking and Measuring Results
00:00 -
Email Deliverability
00:00
06. Community Management
-
Introduction of Community Management and Kick Start your community
00:00 -
Positioning your community
00:00 -
Growing your community
00:00 -
Community Content & Engagement
00:00 -
Optimizing the Community Experience
00:00 -
Community Management Strategy
00:00 -
Community Metrics & Tools
00:00
07. Search Marketing
-
Basics of ON Page SEO
00:00 -
Basics of OFF Page SEO
00:00
08. Analytics and Data
-
Introduction
00:00 -
Data Collection Strategy
00:00 -
Top of Funnel Analytics
00:00 -
Middle of Funnel Analytics
00:00 -
Bottom of Funnel Analytics
00:00 -
Retention and Monetization Analytics
00:00 -
Running a Data Driven Business
00:00
09. Conversion Funnel Marketing
-
Introduction
00:00 -
Determine Product
00:00 -
Optimize the Lead Magnet
00:00 -
Optimize the Tripwire Offer
00:00 -
Offer a profit Maximizer
00:00 -
Architect a Return Path
00:00
10. Career Guide
-
Project 1
00:00 -
Project 2
00:00 -
Project 3
00:00 -
Apply skill on Marketplace
00:00 -
Apply skill on Business
00:00 -
Apply skill on Job
00:00
Student Ratings & Reviews
No Review Yet
Course Curriculum
01. Introduction
-
Introduction of Digital Marketing
00:00
02. Social Media Marketing
-
Introduction of Social Media Marketing
00:00 -
Facebook ID creation
00:00 -
Facebook Page Creation
00:00 -
Facebook Group Creation
00:00 -
Facebook Environment Set Up for advertising
00:00 -
Facebook Ads Account Creation
00:00 -
Facebook Business Manager Creation
00:00 -
Facebook Pixel
00:00 -
Facebook Commerce Manager
00:00 -
Facebook Suit
00:00 -
Instagram Marketing
00:00 -
LinkedIn Marketing
00:00 -
Twitter Marketing
00:00
03. Content Marketing
-
Introduction
00:00 -
Awareness Driven Content
00:00 -
Lead Generation Content
00:00 -
Content That Sells
00:00 -
Content That Increase Loyalty
00:00
04. Copywriting
-
Core Concept of Copywriting
00:00 -
Effective Copywriting
00:00 -
What is your copy really sells?
00:00 -
Persuading your prospect
00:00 -
Anatomy of Sales Promotion
00:00 -
Copywriting Secret
00:00
05. Email Marketing
-
The Role of Email Marketing
00:00 -
Email Marketing Secret Calendar
00:00 -
Email Campaign Creation
00:00 -
Email Copywriting and Design
00:00 -
Optimizing Opens and Clicks
00:00 -
Tracking and Measuring Results
00:00 -
Email Deliverability
00:00
06. Community Management
-
Introduction of Community Management and Kick Start your community
00:00 -
Positioning your community
00:00 -
Growing your community
00:00 -
Community Content & Engagement
00:00 -
Optimizing the Community Experience
00:00 -
Community Management Strategy
00:00 -
Community Metrics & Tools
00:00
07. Search Marketing
-
Basics of ON Page SEO
00:00 -
Basics of OFF Page SEO
00:00
08. Analytics and Data
-
Introduction
00:00 -
Data Collection Strategy
00:00 -
Top of Funnel Analytics
00:00 -
Middle of Funnel Analytics
00:00 -
Bottom of Funnel Analytics
00:00 -
Retention and Monetization Analytics
00:00 -
Running a Data Driven Business
00:00
09. Conversion Funnel Marketing
-
Introduction
00:00 -
Determine Product
00:00 -
Optimize the Lead Magnet
00:00 -
Optimize the Tripwire Offer
00:00 -
Offer a profit Maximizer
00:00 -
Architect a Return Path
00:00
10. Career Guide
-
Project 1
00:00 -
Project 2
00:00 -
Project 3
00:00 -
Apply skill on Marketplace
00:00 -
Apply skill on Business
00:00 -
Apply skill on Job
00:00
Student Ratings & Reviews
No Review Yet